Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when...
video
Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the...
Google used its NewFronts presentation today to tell buyers why they should be connecting to television with its DSP, Display...
GSTV is trying to win a larger share of spend earmarked for TV. In GSTV’s case, it wants to reach...
The IAB projects digital video ad spend will rise to $ 63 billion in 2024, representing a 16% increase from...
There are countless videos across many online platforms catering to a wide range of interests. It's fascinating how certain videos...
Amazon is making a prime hire for its video ads team. Today, the company confirmed to ADWEEK that it is...
Now that alternative TV currencies have passed the initial sniff tests, how should buyers and sellers compare their viewership numbers?...
The vast majority of advertisers who buy ads in video games (91%) no longer consider gaming to be an experimental...
Buyers will soon have far more transparency into video ad inventory sold through Google’s platform. Google confirmed to AdExchanger that...