On Tuesday, VideoAmp announced its acquisition of Elsy, an analytics platform founded in 2015 that helps advertisers optimize their media...
VideoAmp
TV measurement is reaching an inflection point. The past few months have been packed with partnerships, acquisitions and debate, as...
Programmers are busily making their selections for Team Alternative Measurement. On Thursday, Comcast announced its first pick: VideoAmp. “New types...
What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you...
WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen--and for now, it's keeping...
2021 was a year of reckoning for TV measurement. The pandemic accelerated existing trends in media consumption, triggering a massive...
When VideoAmp CEO and Founder Ross McCray first started reaching out to investors around seven years ago about his new...
Squeaky Clean The Disney Advertising Sales group just launched its own data clean room, with assists from the first-party data...
VideoAmp is getting its shot to take on Nielsen. ViacomCBS tapped the measurement company to guarantee media buys. VideoAmp will...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amped Up In the wake of Nielsen losing its...