April 27, 2024

Programmatic

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Nielsen, Comscore And VideoAmp CEOs Debate Measurement At IAB ALM

What happens when the CEOs of Nielsen, Comscore and VideoAmp walk into a bar? … is nearly a joke you could have told on Tuesday. That’s when David Kenny, Nielsen’s CEO; Bill Livek, chief exec at Comscore; and VideoAmp CEO Ross McCray took to the stage at the IAB Annual Leadership Meeting to talk measurementContinue reading »

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