Beneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to new data from ad...
viewability
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Me, Help Me Amazon announced ad platform...
With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly...
Can you make a sale off an ad that no one’s seeing? Not without a side of telepathy. According to...
Rhys Heron, Managing Director and Jonathan Devereux, Programmatic Manager at Mi9 share their insight and expertise on the subject of...
Digital ad verification provider Integral Ad Science is now integrated with Pinterest and able to deliver marketers viewability and fraud...
Optimera increases site viewability solely from a publisher’s point of view.The tech optimizes campaigns toward the most viewable placements in...
Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite.On Thursday,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Adapting Accenture Interactive will acquire Adaptly, an ad tech and...
Brad Stamulis, director of digital marketing at Dish Network, has long called out viewability measurement’s shortcomings – but at AdExchanger’s...