The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers,...
Walled
Most data clean rooms pitch themselves as being interoperable – except for the biggest ones. And this leads to confusion. Whereas...
Attribution and analytics are an absolute dumpster fire right now, as governments around the world, not to mention companies like...
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
Cookie deprecation is hanging over the media and advertising industry like a storm cloud. New identity solutions built on first-party...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by...
Laura Martin, a media and tech analyst at investment bank Needham & Company, opened her presentation at AdExchanger’s Programmatic I/O...
American retailers have rushed into the online advertising sales business. But when it comes to the underlying tech, retailers are...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that? There...
The retail media craze kicked into hyperdrive in the past year. Because of the pandemic, the number of people ordering...