What it takes to unleash great marketing today-marketing that truly moves people-requires buy-in both internally, communicating creativity's direct tie to...
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Over the last few years, we've witnessed consumers being more and more vocal about their love or disdain for brands,...
Tech companies, cross-industry groups and trade bodies are all trying to figure out connected TV's teething problems. Last year, advertisers...
By Karim Rayes, chief product officer at Tremor International This article is sponsored by Tremor Video. For a long time,...
Mariah Carey season continues on social platforms with Monday's kickoff of the "All I Want for Christmas" Spotlight Challenge on...
Holiday travel is back, but delta, omicron and their Covid-19 variant bros are making platforms work much harder to sell...
Street Appeal Outbrain will acquire Video Intelligence, a contextual targeting startup focused on video and CTV, for $ 55 million....
As world leaders continue negotiations over how the global economy will respond to climate change, members of the creator economy...
In the age of shoppable livestreams, social commerce and influencer marketing, a static logo may seem like an afterthought when...
The creative industry has a huge lack of diversity, with only 11% of people in the sector coming from a...