Discrepancies across the various attempts to quantify the issue with YouTube TrueView have just raised more questions about measurement failures....
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Playground XYZ announced today that its Attention Intelligence Platform is now compatible with YouTube ads. The post Can Attention Metrics...
YouTube has been on the defensive after a June report from research outfit Adalytics accused the video giant of misleading...
Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech...
What’s with all the copyrighted content on YouTube? I don’t watch YouTube TV, but I use the original mobile app...
The alleged independent third-party ad verification on YouTube and across its network does not actually meet the standards any rational...
Google made six AI-related announcements in one day, including the ability to use images in Bard prompts, additions to its...
YouTube creators like Smosh are embracing livestreaming to bring in bigger bucks with appointment viewing through brand sponsorships and ticket...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Down The Tube Amid the showmanship, YouTube’s Brandcast came...
At YouTube's upfront week event today from Lincoln Center, the video platform wanted to emphasize that it not only has...