YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on...
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The Missing Link Log another demerit for YouTube transparency. Four buyers say their post-campaign reports for YouTube Select are riddled...
Buyers are having trouble verifying the channels their most premium YouTube ads are running on, as transparency continues to be...
YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making...
AUCKLAND, Today: Stanley Street has partnered in New Zealand with Channel Factory, the global brand suitability and ad performance platform...
YouTube is being upfront about its Brandcast plans. Top line Today, YouTube announced that it would return to upfront week...
Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by...
YouTube is now a rival to TV networks. Yet many networks still post their content to the platform via friendly licensing...
Adalytics Says YouTube May Violate Apple ATT; Nielsen Primed To Add Amazon Streaming Data To Ratings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tracking Shot The bad news keeps coming for...
Personalized ads aren’t supposed to run on YouTube’s kid-focused content. But they’re showing up anyway. We bring on Adalytics researcher...