Consumer research shows that JanSport is considered a time-tested utility player and a staple of American student life--functional, ubiquitous and...
Z’s
On a recent sweat-soaked Sunday night at Coachella, Lupe Fiasco was headlining a raucous Heineken House show, proving there's plenty...
This fall, led by younger consumers, we saw Black Friday online spending reach an all-time high of $ 9.8 billion...
Gen Z is top of mind for most marketers, but Beck's built its latest campaign around excluding them. The beer...
The partnership between Axe and Lil Baby already had the sweet smell of success, given the rapper's open affection toward...
Samsung has spent years positioning itself as a company that defies common wisdom and challenges expectations with spots like "Ostrich,"...
At its core, TikTok is not the ideal platform for advertising. It's a place where average people are invited to...
Snapchat prides itself on its Generation Z-heavy user base, and parent Snap Inc. commissioned two separate studies from Kantar, on...