Zynga is getting into app store optimization (ASO). The mobile game developer closed its acquisition of ASO provider Storemaven on...
Zynga
Ad tech companies are buying gaming companies, and gaming companies, like Zynga, are buying ad tech. In May, Zynga, maker...
Zynga is buying in-app growth and mobile monetization platform Chartboost for $ 250 million. It’s an excellent exit for a...
Zynga might be in the market to buy some ad tech. The online and mobile gaming developer, which posted record...
Hypercasual dominated the mobile gaming charts even before the pandemic. Installs of hypercasual games, characterized by extremely lightweight, free-to-play mobile...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Video In TV’s Clothing YouTube may struggle to...