Consumer trust in brands on social media falls as line between marketing and non-commercial blurs

Instagram is moving from a chronological feed to an algorithmic feed. They’ve made this move because, with the growth on Instagram, users miss 70% of their feeds on average.

Instagram expects this to increase engagement and relevance on the feed. This will make it more like Facebook in that it will show people feeds that are more closely related to people’s interests rather than a feed just based on a timeline. This is also interesting from an advertising point of view, because this will make it easier for us to target based on interests/data (as evidenced by Gull, interest targeting on Instagram doesn’t do very well, especially for a Fuel/Biofuel brand)

The more interesting news, however, is that Marketing Week has found a major decrease in consumer trust in social media. The headline reads, “Consumer trust in brands on social media falls as line between marketing and non-commercial blurs.”

I feel that this is important for marketers because we it increases the need for relevancy of ads shown to users.

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Consumer trust in brands on social media falls as line between marketing and non-commercial blurs

Image source: http://www.pcworld.com/l

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