In accordance with “World Emoji Day” on July 17th, Twitter is enabling ‘emoji-targeting.’ This allows advertisers to target users that have tweeted with a certain emoji, or engaged with tweets with a certain emoji.
“With emoji targeting, Domino’s and Pizza Hut can target people who use the pizza emoji. Or maybe brands advertising during Tour de France will want to engage with anyone who uses the guy on a bicycle. Brands can also strike a somber tone with anyone that uses the crying face. (Kleenex, anyone?)”
If you remember, the Oxford Dictionary’s word of the year in 2015, was “tears of joy” – an emoji.
The article goes on to state that “the feature is available globally through select partners including AdParlor, Amobee, HYFN, Perion, SocialCode and 4C.” If this feature is something we’d be interested in, we’d have to investigate into what partners are.
Read the article here.
Image source: http://www.goodhousekeeping.com/