Automatically generated customer profile of users who are more likely to engage with the campaign and take action on Adform's...
Month: September 2016
The new ‘holistic’ solution from the News Corp-owned ad tech firm provides brainwave capture by Nielsen, facial analysis by Affectiva,...
With the amount of data and traffic on Snapchat, especially among the young users demographic, it was only a matter...
“Today’s constantly connected consumers have changed the way they purchase - how they find out about products and services; how...
Programmatic is smart but you need the right message Programmatic marketing has the potential to make truly responsive media a...
A few years ago, marketers paid for 1.8 trillion display ads that were never seen! And this has continued! Marketers...
In an event at the Mobile World Congress show in Barcelona, mobile monetisation firm OpenX is unveiling Native O|X. The...
Facebook is introducing a new way to measure how effective online ads are to increase in-store visIts and offline sales....
Google will punish mobile sites that allow intrusive interstitial advertising, but it apparently won’t hold mobile apps to the same...
Similar to the capability that Grapeshot provides on MediaMath to perform audience targeting based on people interested in certain keywords,...