Forrester’s 2019 DMP Wave focused on how data-management platforms plan to make their products more privacy-safe in an environment with...
Year: 2019
Insider Inc. will combine with eMarketer next year, with the goal of creating a large, fast-growing research and data firm...
TV buying is changing and, goodness, it seems we’re in the storm before the calm.There are different operating systems, content...
Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite.On Thursday,...
Facebook, Amazon, Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders,...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by Ronan...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publishing Tech Wednesday was a big day for hybrid...
Adjust raised $227 million in funding – and there’s no need to adjust your screen on the amount.The monster round,...
Simulmedia, one of the OGs of data-driven TV, raised $29 million in Series E funding Wednesday.The funding will go toward...