The first slur against programmatic, dating to about 2008, was that RTB stood for “race to the bottom.” In the...
Year: 2019
The demand-side platform (DSP) market has been in flux for the past few years, with the crowded field thinning into...
Highsnobiety curates and recommends the latest sneakers, streetwear and men’s fashion to its readers. Now David Fischer, the founder and...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hulu Steals The Show Hulu is taking a page...
Local TV buying is still a manual process.Ad tech company Hudson MX wants to change that with a platform launched...
Qualcomm CMO Penny Baldwin has the unique challenge of marketing a behind-the-scenes brand.While Qualcomm technology powers smart phones with wireless...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Paying For Mistakes NBC has notified some brands and agencies...
Salesforce has agreed to acquire the data reporting and analytics company Tableau for $15.7 billion, the enterprise cloud giant said...