December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

GroupM And Havas Media Help Brands Push Spend To Minority-Owned Publishers

Havas Media and GroupM each launched curated media marketplaces representing black, Hispanic, LGBTQ+ and other minority-owned publishers, as well as publishers that create content specifically for underrepresented communities. Havas Media’s social equity private marketplace, which went live last Friday, represents roughly 250 publishers with minority and LGBTQ+ owners, including Blavity, MadameNoire and Black Enterprise. MoenContinue reading »

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