Omnicom’s $20M Spotify Buy Proves Better Measurement Draws Big Brands To Podcasting

Consolidation has opened up better measurement solutions in podcasting – and big brands are jumping in. On Wednesday, Omnicom said it will invest $ 20 million upfront into podcasts on Spotify in the second half of 2020, The Wall Street Journal first reported. The deal also gives Omnicom access to exclusive and original content globally and… Continue reading »

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