November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Standard Media Index President Ben Tatta Brings Granular Pricing Data To TV

The TV industry is quickly shifting toward streaming, but there’s no standard for pricing across platforms and ad formats. That makes it difficult for buyers to accurately measure or benchmark ROI against competitors, as well as for networks to effectively optimize yield across platforms. Ben Tatta, the founder and former president of TV attribution companyContinue reading »

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