The TV industry is quickly shifting toward streaming, but there’s no standard for pricing across platforms and ad formats. That makes it difficult for buyers to accurately measure or benchmark ROI against competitors, as well as for networks to effectively optimize yield across platforms. Ben Tatta, the founder and former president of TV attribution company… Continue reading »
The post Standard Media Index President Ben Tatta Brings Granular Pricing Data To TV appeared first on AdExchanger.
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