Roku did way better than the TV ad market at large in Q2, despite a major pullback in ad spend from brands across the board. Platform revenues, which include advertising, grew 46% YoY to $ 244.8 million, Roku said Wednesday during its Q2 earnings call. Overall, revenues increased 42% YoY to $ 356 million in the quarter.… Continue reading »
The post Roku Outperforms Ad Industry, Says TV Spend Won’t Recover Until ‘Well Into’ 2021 appeared first on AdExchanger.
More Stories
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen