Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and people cut the cord, political advertisers want to take advantage of targeting as they shift budget to OTT – especially as the 2020 election approaches. Xandr has launched a curated workflow that allows political and… Continue reading »
The post In Election Run-Up, Xandr Launches Compliance Solution For Programmatic Political Ads appeared first on AdExchanger.
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