November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Walmart Wants TikTok; Why Ad Buyers Don’t Want Facebook Watch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prime Real Estate So what the heck does Walmart want with TikTok? The retailer, which has shifted toward ecommerce under CEO Doug McMillon, sees an opportunity to use the app as a virtual storefront while supercharging its burgeoning media business, The Wall Street JournalContinue reading »

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