November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Amazon Opens Twitch’s Ad Inventory to Programmatic Buyers

Twitch inventory is now available on the Amazon Advertising platform, meaning media buyers can now purchase ads programmatically on the esports streaming site. Previously, advertisers had to undergo a more manual process of purchasing ads on the streaming site, which attracts an average of 17.5 million daily viewers, but as of earlier this week, Twitch…
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