November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Is Linear Ad Replacement Finally Here? SpotX Bolsters Its Addressable TV Chops

The video ad server and SSP SpotX boosted its addressable TV capabilities Tuesday by upgrading its platform, which can now replace linear ads on smart TVs in real time. This function can be enabled by content owners working through Project OAR, an open standard led by TV manufacturer VIZIO and whose founding members include AMCContinue reading »

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