The CVS Media Exchange (CMX), CVS Pharmacy’s new ad network, launched in August. But it was in the works before COVID-19 hit. The pandemic makes for interesting timing, though. “Ecommerce and omnichannel shopping were already on the rise,” said Erin Condon, VP of front store and omnichannel marketing at CVS Health. “But in a post-COVID… Continue reading »
The post The Top 6 Things You Should Know About CVS’ Retail Media Network appeared first on AdExchanger.
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