November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What the Media Industry Needs to Know About California’s Impending New Privacy Law

Away from the drama of the U.S. presidential election and the potential impact those results will have on Big Tech, digital marketers will be paying attention to a more local ballot initiative in California where privacy is on the docket. Proposition 24, the Consumer Privacy Rights Act, is poised to become law with 56%–or 6.3…
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