Spotify is acquiring podcast monetization and publishing platform Megaphone from its parent company, Graham Holdings, in a deal reportedly worth $ 235 million. The acquisition, announced Tuesday, underscores the streaming audio platform’s ongoing big bet on programmatic and is only the latest in a series of moves Spotify has made to support its growing podcast platform.… Continue reading »
The post Spotify Snaps Up Podcast Ad Platform Megaphone For $ 235 Million, Doubling Down On Programmatic appeared first on AdExchanger.
More Stories
Kantar Ad Impact Award’s 2024 Supreme Winner revealed
TradeMe launches Only Fans hub to keep Kiwis satisfied this summer
A tough but energetic year: Sherelle Schmulian looks back on 2024