Michael Smith joined NPR as chief marketing officer in April in the midst of COVID-19 and on the cusp of...
Year: 2020
The formal Facebook advertising boycott didn’t kick off until the beginning of July – but advertisers in the United States were...
Snap had an all right Q2 but warned that the ongoing pandemic could impact Q3 ad demand. Similar to last...
As the publisher that’s all about comfy, organized homes, recipes, gardening and decorating, Meredith’s content has been especially relevant during...
Companies that rely on Apple’s proprietary ad ID are seeking solutions for a post-IDFA world. Although Apple didn’t actually kill...
Coca-Cola will overhaul how and how much it spends on marketing coming out of the pandemic, executives told investors on...
The reigning paradigm for media exchange – serving free content in exchange for relevant advertising – depends on cookies. With...
Media buyers often have a tough time finding diverse or minority-owned media companies on major supply-side platforms (SSPs), because those...
Nielsen plans to overhaul its digital measurement methodology to prepare for a future without cookies or mobile ad IDs. The...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big-Inbox Retail Verizon Media added a new feature for...