April 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Snapchat Brings Some StreetCred to Its Snap Map Feature

Snap Inc. is putting some muscle behind Snapchat’s Snap Map feature with its acquisition of New York-based startup StreetCred, which had been working on a location data platform. Terms of the transaction were not disclosed. The existing StreetCred platform will be shuttered, and four members of its team will join Snap, including co-founders Randy Meech…
Adweek Feed