Massive Changes In The Mobile App Ecosystem Will Mean More – Not Less – Consolidation

AppLovin’s recent acquisition of mobile attribution provider Adjust for $ 1 billion is evidence that M&A doesn’t necessarily decline in times of uncertainty. The mobile advertising ecosystem may be in a holding pattern waiting for Apple to release its AppTrackingTransparency (ATT) framework, which should finally happen by March or early April. But the fact that Apple’s… Continue reading »

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