Why The Ad Industry Should Care About Core Web Vitals – And The Impact For Publishers Who Ignore The Dreaded “Layout Shift”

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Amanda Hicks, director of product for The Washington Post’s Research, Experimentation & Development (RED) team. In the ever-evolving struggle to maximize traffic and ad revenue, publishers increasingly favor search traffic to bring audiences to their… Continue reading »

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