December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Media Agencies Are Embracing Data Ethics to Help Clients Do What’s Right, Not Just What’s Legal

Not long ago, people browsed the web or shopped online without even considering the bread crumb trails of personal information they left for marketers. But data privacy has become a concern for most consumers. As heightened awareness drives such changes in perception, with increasing support from legislators and platforms like Google, media agencies are rethinking…
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