As big as Walmart is–it’s the biggest retailer in America–it just keeps getting bigger. During its latest fiscal year, which ended Jan. 31, Walmart’s total revenue amounted to $ 559.2 billion. That’s 6.7% more than its previous fiscal year. Appearing at Adweek’s Mediaweek, Saleel Sathe, vp of performance marketing at Walmart, outlined how the company does…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion