April 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

CTV Drives Digital Video Ad Spend; Twitter Snaps Up Scroll

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV On Top People love to talk about streaming surpassing linear TV viewership, and that trend shows no sign of slowing down. Digital video advertising is on track to account for more than half of total video ad spend and to outpace traditional TVContinue reading »

The post CTV Drives Digital Video Ad Spend; Twitter Snaps Up Scroll appeared first on AdExchanger.


AdExchanger