June 12, 2026

Programmatic

In a world where nearly everyone is always online, there is no offline.

Disney Studios Taps Salesforce to ‘Reimagine’ the Way Filmmakers and Marketers Collaborate

Salesforce is going Hollywood in a partnership with The Walt Disney Studios’ StudioLAB, its creative production unit. While Salesforce’s customer relationship management software might appear to be an odd fit for a major film producer, StudioLAB is focused on the support systems that go into the creative operations for movies to theme parks. With Salesforce…
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