Radio giant iHeartMedia launched a private marketplace on Wednesday specifically for podcasts in a bid to woo more advertisers to the medium with multiple targeting options and familiar buying tools. The PMP was built using technology iHeart acquired through its purchase of programmatic podcast and analytics platform Voxnest in October. There are three primary deal… Continue reading »
The post IHeartMedia’s New PMP Is Just For Podcasts, And The Scale Is There appeared first on AdExchanger.
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