After spending $ 4 billion combined to acquire Pandora in 2018 and Stitcher last year, SiriusXM’s podcast strategy is starting to crystallize. This week, in conjunction with the IAB’s Podcast Upfront event, SiriusXM Holdings reorganized into a cross-platform ad sales team that combines SiriusXM, Pandora and Stitcher. The new unit, which is operating under the name… Continue reading »
The post Pandora On Combining Ad Sales With SiriusXM And Stitcher – And Why Programmatic Is A Podcasting Priority appeared first on AdExchanger.
More Stories
Around the World: Musk threatens industry, A Face for Radio campaign, Adidas and Nike change tact
Ann Bair to Succeed Ramon Jones as CMO of Nationwide
Unbound and HubSpot officially partner up