After spending $ 4 billion combined to acquire Pandora in 2018 and Stitcher last year, SiriusXM’s podcast strategy is starting to crystallize. This week, in conjunction with the IAB’s Podcast Upfront event, SiriusXM Holdings reorganized into a cross-platform ad sales team that combines SiriusXM, Pandora and Stitcher. The new unit, which is operating under the name… Continue reading »
The post Pandora On Combining Ad Sales With SiriusXM And Stitcher – And Why Programmatic Is A Podcasting Priority appeared first on AdExchanger.
More Stories
2025 Media Plan of the Year Jury announced
Streaming Ratings, Week of March 24: Shonda Rhimes’ The Residence Reaches First Place
CPGs Talk Tariffs, Price Hikes, and Marketing Budgets as Consumer Confidence Drops