Google’s AdX is a primary demand source for many small- and mid-size publishers. But the way they access that demand is about to change as Google gears up to revamp the partner program that smaller ad sellers use to access AdX. Pubs need a direct integration with Google in order to tap into AdX. Because… Continue reading »
The post Heads Up, Publishers: Google Is Overhauling Its Channel Partner Program On Sept. 30 appeared first on AdExchanger.
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