“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Sahil Shah, head of programmatic sales, in North America for Future plc. The phrase “walled garden” has carried a negative connotation in the advertising space for a while. It evokes exclusivity, a lack of interoperability,… Continue reading »
The post Why Publishers Need Walled Gardens—With Lots of Entry Points appeared first on AdExchanger.
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