Publicis Groupe will acquire CitrusAd, an Australian retail media company, and place it within the Epsilon data business, the company announced on Thursday. CitrusAd’s direct connections to retailers – and the first-party data partnerships that come along with those connections – were a draw. Terms of the deal were not disclosed. CitrusAd is a competitor… Continue reading »
The post Publicis Groupe Buys Retail Media Platform To Hook Its Identity Into Epsilon appeared first on AdExchanger.
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