The Unified ID 2.0 (UID2), the programmatic industry’s open web advertising identifier, has steadily added to its partnership roster of brands, agencies, ad tech vendors and publishers in the past couple years, becoming the most-used ID aside from walled garden platforms like Google, Facebook and Amazon. But UID2’s newest addition is perhaps its most interesting… Continue reading »
The post Cloud Data Company Snowflake Gives Ad Tech A Boost By Joining UID2 appeared first on AdExchanger.
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