December 26, 2024

Programmatic

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IMDb TV A Golden Goose For Amazon; Criteo Finds Google FLoC Lacks Scale

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW When people think of Amazon video assets, it’s Amazon Prime, Twitch and Fire TV. But IMDb TV, formerly Freedive, has quietly become an important piece of Amazon’s video strategy, and may even be a golden goose of its own someday, VideoWeek reports.Continue reading »

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