December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Advertiser Perceptions CDP Report: Marketers Prioritize Privacy, Indie CDPs Start To Break Through

Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent of marketers cite data compliance and ensuring consumer privacy as the top benefits of working with a CDP provider, according to the companies surveyed by Advertiser Perceptions in its wave on the CDP market coveringContinue reading »

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