December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

What Marketers Need to Know About the IAB’s Latest Ad Fraud Crackdown

The digital ad industry has a few more reliable constants than fraud, a problem that costs advertisers $ 51 million per day, according to Juniper Research. As malpractice, and criminal convictions mount, IAB Tech Lab is planning a further transparency crackdown by drafting detailed guidelines to help media buyers enact anti-fraud measures. In particular, the nonprofit…
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