Don’t Go Chasing Waterfalls: What CTV Publishers Need To Know About Unified Auctions

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jonathan Teitloff, director of product management at TripleLift. Don’t go chasing waterfalls, please stick to the bidders and the auctions that you’re used to. Ultimately, we know that you’re going to have it your… Continue reading »

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