November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Alt Panel Provider HyphaMetrics Is On A Mission To Democratize TV Measurement

Nielsen’s panel woes mean alternative measurement providers are having their moment. “We’re getting a lot of inbounds,” said Joanna Drews, CEO and co-founder of HyphaMetrics, a measurement startup that launched last year and now has a panel that’s working to scale to 5,000 homes and roughly 15,000 devices. But the recent wave of interest inContinue reading »

The post Alt Panel Provider HyphaMetrics Is On A Mission To Democratize TV Measurement appeared first on AdExchanger.


AdExchanger