May 8, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Comscore Acquires Shareablee To Boost Its Social Media Measurement

Who says television and social media don’t mix? Not Comscore, at least. The TV and digital measurement company announced on Friday that it has acquired social media-focused audience intelligence platform Shareablee for $ 45 million. “The reason we did the deal is that the customers in our digital business told us they want Comscore to doContinue reading »

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