Who says television and social media don’t mix? Not Comscore, at least. The TV and digital measurement company announced on Friday that it has acquired social media-focused audience intelligence platform Shareablee for $ 45 million. “The reason we did the deal is that the customers in our digital business told us they want Comscore to do… Continue reading »
The post Comscore Acquires Shareablee To Boost Its Social Media Measurement appeared first on AdExchanger.
More Stories
Is Netflix In a Slump? Here’s What Its Q2 Earnings Suggest
The Real Convergence Story Is Happening in Local Markets
BusinessDesk and Range Rover bring back the CEO Index