November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Live Sports Don’t Just Keep Linear TV Afloat—They Boost Streaming, Too

Last year’s most significant TV transaction by far occurred in March, when the NFL completed eye-popping new rights deals for all of its TV packages, worth an estimated $ 10 billion annually over the next decade. Not only did the agreements keep the NFL games on CBS, Fox, NBC, ESPN and ABC–ensuring that linear TV will…
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