WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen–and for now, it’s keeping the measurement behemoth on the sidelines as it does so. The company has selected three measurement companies to partner with as it tests alternative methods of measuring TV ad performance across platforms: Comscore, iSpot.tv and…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Revolving Door Roundup: Catherine Rampell Joins MSNBC’s The Weekend
Michael Wolff Claims to Have Been Banned From News Networks Over Latest Trump Book
WKYC News Director Jonathan Adkins Leaving the Cleveland Station