Programmatic

Snap, KR&I: Gen Z, Millennials Value Privacy But Don’t Feel They’re Getting Enough of It

Snap Inc. marked Data Privacy Day Friday (Jan. 28) with the release of research it commissioned from Kresnicka Research & Insights aimed at giving it a better understanding of how privacy influences online behavior among the Snapchat Generation–Generation Z and millennials. KR&I surveyed 13,519 daily social application users aged 13 through 40 in 11 international…
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